In my role as Lead Designer at Just Don, contracted by the Chicago Bulls, I collaborated closely with Don C, the agency owner, to deliver exceptional design solutions. One of our notable projects involved creating graphics and assets for the Bulls' Chinese New Year celebration campaign.

I spearheaded the conceptualization and creation of these assets, presenting my ideas to senior designers for approval. Once the direction was set, I took charge of producing all graphic assets for the Lunar New Year festivities, including merchandise sold at the Bulls' gift shop.

My contributions ensured that the Bulls' representation of the Chinese New Year was visually captivating and culturally authentic, enhancing the overall celebratory experience for fans. Through meticulous attention to detail and innovative design approaches, I upheld Just Don's reputation for delivering high-quality visual solutions in partnership with esteemed clients like the Chicago Bulls.


Role
Created All digital Assets | Story Boarded Design | Illustartion | Merchandise Design